Analyses & Studies
Consumer preferences and purchasing behaviors are constantly evolving.
But how exactly are they changing? What Matters to Today’s Consumer?, a new report from the Capgemini Research Institute, sheds light on key trends.
The report is based on a comprehensive global survey of 12,000 consumers aged 18 and over across 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, Spain, Sweden, the UK, and the US. It identifies five distinct clusters based on key demographic characteristics and examines consumer trends within these clusters, focusing on technological innovation, shifting financial priorities, and increasing sustainability awareness.
